Amazon is a multinational conglomerate that has made a profound impact on various industries, revolutionizing the way we shop, consume media, and utilize cloud computing services. With a humble beginning as an online bookstore, Amazon has evolved into one of the world’s largest and most influential companies. In this article, we will explore the journey of Amazon, its core business model, diversification of services, impact on the retail industry, technological innovations, challenges, international expansion, and future prospects.